E-commerce Trends And Insights For Online Success – The electronics industry is always changing and this year is no different. More than ever, marketers can meet customers where they are by setting up and / or improving their e-business. While it seems like everything in e-commerce is evolving, we have narrowed it down to the biggest trends that will affect the business in the coming months and years.
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E-commerce Trends And Insights For Online Success
We talked to industry leaders about the changes this year and they have a lot to share. So let’s explore the biggest trends in e-commerce and see where things are headed.
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Augmented Reality (AR) is a complete game changer for e-commerce. With this type of technology, shoppers can actually see what they are buying, which helps them make purchasing decisions. AR is really changing the shopping experience in some industries, such as fashion, clothing and home decoration, because customers can have a better shopping experience without having to see for themselves.
In 2019, Gartner predicts that 100 million users will make AR-enabled purchases by 2020, so it will be interesting to see how it shakes up next year.
“The survey also showed some influential numbers related to AR: 35% of people said they would buy more online if they could try the product before buying, and 22% said they would buy more products.” They will be less likely to visit brick-and-mortar stores if AR is available through their favorite retail store. AR allows people to not only see 3D models of products, but also to look like them. “Consumers wear it. Some products and industries lend it. Better for traditional shopping methods, but AR will move things sooner rather than later.”
Tessa Wuertz, Director of Marketing and Partnerships at efelle.com, also sees potential for small and medium businesses to join the trend:
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“We expect more businesses to use AR for their products and businesses, so it will be more standardized for e-commerce and social media. We are looking at using it with big companies, but we will start soon.” “To see it become an important trend for businesses of all sizes.”
More and more people are not only owning smart speakers, but also relying on voice assistants to perform everyday tasks. Loop Ventures predicts that 75% of American households will own smart speakers by 2025.
As more and more homes adopt smart speakers, more and more consumers are using voice search to shop online, order food and manage their lives. Increasing voice search creates opportunities for e-business based on keywords and content.
David Zimmerman, Director of Kensium e-Commerce Solutions, includes “More Involvement in Voice Solutions in Business Space with Amazon Alexa and Google Home” as Top 2020 Trend List.
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Artificial intelligence (AI) and machine learning enable personalized and automated shopping experiences for customers. AI continues to collect data on how customers purchase when they make a purchase and what they look for in a product or service. It’s a piece of technology that really can not be copied in the store.
Ron Smith, Editor-in-Chief of The Digital Outdoors, also emphasizes how the complexity and AI capabilities of AI make it more human:
“People want to know that brands care about them and that AI can be programmed. We see the opposite attitude on social media now that AI learns more and more negative feedback from people, but users are more likely. If bots can learn how to make sentences to express emotions, companies can help customers soon, they may soon be taught to provide comfort and emotional products.
All types of shoppers, including B2C and B2B, are looking for a personalized online shopping experience. The data collected by AI allows shoppers to get detailed information about personal products and customer service.
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The practice of personal experience on the spot or in marketing efforts has been shown to have a significant impact on revenue, with one study finding that it increased revenue by 25% for retailers who scale personal competencies. High.
For more context, it accounted for 19% of participating companies, while retailers who “created their own core competencies” increased revenue by 10% or more, and retailers in that category accounted for 40% of companies. Who participated.
“As more brands use and consume data, they can create a more relevant experience for shoppers they perceive relevant.”
Today, most users are well aware that electronic websites collect personal information that puts them at risk. Because of this, experts have mixed feelings about the benefits of big data and how it will affect the personal shopping experience.
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Louis Cater, a conversion optimization expert at Kensium Solutions, has his own predictions for how custom settings will evolve with data issues:
“As the tech giant continues to expand and bring more services in-house, custom settings will lead to the Internet of Things. Not only do we see referrals on search engines or shopping platforms, we also see them. On our thermostats and door cameras as well … However, once some rules are passed we will be able to eliminate them. It creates an interesting dichotomy – people with high personal experience and people who “No, it has an interesting impact on how we want to be. Marketers can reach new users.”
Chatbots interact with as many online shoppers as in-store sellers. Shoppers today want to find and buy products with just a few clicks, and if they can not, they are disappointed. This is where the chatbot can come in and save sales.
“Chatbots for customer support are outrageous these days. However, I think they will drastically change the way people shop online. They will become one of the most important marketing tools. “In retail, self-checkout counters can become the norm. And the in-store market will grow.”
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“In the same way, chatbots are becoming more intuitive, so I think personal shopping help bots will be more popular on the Internet, using previous data to predict new products that you might like. Similar to Amazon’s guide for Similar products. “
Mobile shopping allows customers to make purchases from anywhere, which is a must in today’s world. However, if your e-commerce site does not respond to mobile apps or websites, then you are missing out on a great opportunity. Shoppers who are mobile users want the convenience of being able to pay digitally.
In 2019, Statista predicts that by the end of 2021, 73% of e-commerce sales will be via mobile.
Cory Dubeau, vice president of marketing at Northern Commerce, is among many who see “the integration of better and better mobile payments” as the beginning of the transition in 2020.
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Customers have personal needs when it comes to payment methods, but they can eliminate potential sales if they can not pay the way they want on e-commerce sites. Offering different payment methods is a great way to increase the exchange rate on mobile devices. In addition, if customers can store their payment information on your website, they can pay faster when they make the next purchase.
Joe Chilson, senior author and account manager at 1Digital, sees payments as the center of growth in 2020 as well:
“Imagine how easy it would be to buy a product on any website if at the time of check you gave them a unique ID. This unique identifier is intended for central wallet services that store your payment information, shipping addresses and invoices, etc. Companies like Apple and PayPal have done this in the past, but I think it will become more common. “
Headless Commerce is a solution that allows online store e-commerce platforms to be completely separated from the front-end display layer.
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More and more businesses are embracing head-to-head because of its flexibility in the backend along with the added SEO, content marketing and digital experience capabilities.
LARQ eCommerce Architect Antonio Caleb explains: “With Headless, we gain greater control over customer content and processes through search. We address multifaceted needs with Headless solutions that allow us to integrate both stores. All of us into one domain. We have created additional functionality. “
Video proves to be a great way to reach customers in 2019 and it does not stop at any time in Coming soon. Creating a video for your website is a great way to capture and engage with customers and tell them about your product or service.
Ron Smith, Editor, Digital Outdoors, examines how video can be used to educate clients:
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“I see the use of podcasts and short video content to increase opportunities for shoppers to understand how e-brand products and services provide solutions to opportunities, challenges or issues that shoppers want to address.